POLYFUEL CEO SEES MICRO-POWER FUEL CELLS FOR MOBILE DEVICES CATALYZING THE ENTIRE FUEL CELL MARKET
STATIONARY
AUTOMOTIVE
PORTABLE
MARKET DRIVERS
NICHE OPPORTUNITY
OIL SUPPLY
GLOBAL WARMNG
URGENCY “RUN-TIME GAP”
MARKET KINETICS
SLOW
GLACIAL
RAPID
COST VS. TARGETS
5–10X
50–100X
IN RANGE
DURABILITY VS. TARGETS
1/5th
1/5th
IN RANGE
REGULATORY ENVIRONMENT
ACHIEVABLE
COMPLEX
COALESCING
FUEL INFRASTRUCTURE REQUIREMENTS
SIMPLE
PROFOUND
SIMPLE
Data Source:US Department of Energy, Ballard, Honda, PolyFuel, and others.
PolyFuel’s CEO challenges the industry not to “miss the boat” by recognizing that micro-power fuel cells for mobile devices will catalyze the entire fuel cell market. He posits that companies who wait it out, or focus their energies on the more technologically challenging but less immediate segments, such as stationary power or automotive applications, will literally miss the boat, even in their own segments.